Young people have the power to solve the challenges we face in our world, but they are being ignored and overlooked. Restless Development works with young people so that they can lead in solving those challenges. Whether that means supporting communities to end child marriage or prevent HIV, they work with young people to change their lives and the lives of people in their communities.
They are run out of hubs in ten countries across Africa, Asia and in the UK and USA, with a wider network of partners across the world. They have been working with young people since 1985 and their work is led by thousands of young volunteers and advocates every year.
After conducting a thorough research about their old website including surveying audience managers, digital experts, donors, young volunteers a seriese of recomendations was produced on how to improve experience, engagement, and online donations drive.
Decision was taken to better utilise their branding, have bold and clear copywriting, inspire feelings of trust, hope, challenge, and intrigue by the bold use of their excellent photography.